If your site has not gone responsive, you are missing out on a lot of benefits that can help your dealership gain more momentum and more potential customers. This is why you need to ask, How Can Responsive Design Help Your Auto Dealer Website? There are many benefits that come with a responsive site and switching over doesn’t take much…
Category: dealerlab
Benefits of Custom Dealer Websites
Custom websites are always beneficial in many ways as you can make them your own to fit your brand, goals, and desires. Also, making your site clean, accessible, and informative is very important. We at Dealer Lab can help you create your ideal dealership website as our professionals can offer tips and tricks to help make it one of the…
How To Optimize Your Car Dealership’s Website
Your dealer’s website is one of the most important tools you can use to gain leads, customers and more. A bad website that not only looks bad but also preforms bad is a huge turn off and can lead people away from your dealer. It might not matter if you have a top preforming sales team or service department when…
Dynamic Inventory PPC
Last month we introduced Dynamic PPC for New and Used inventory but what is most important, integrated with your DealerLab websites back end. Dynamic ads allow you to target any DMA because the ads are not based on key words so you don’t use any competitor names or brands, the ads are based on inventory specific searches in Google and a matching based on IP address. Today we show you a screen shoot of the system with the “per unit” activity report. A few of the key features of the system: 1) Monthly budget managed in Google’s back end like a PPC campaign. 2) Reporting available on your Google account and in your DealerLab website. 3) Total budget cap per vehicle available to avoid high profile cars burning the budget. 4) Separate campaigns and budget for new and used. 5) Customized target areas for new and used. 6) Ability not to push cars with no photos (Available late Q1 2014). We have been working hard on a system that creates unique Google ads for the specific used cars that you … Continue reading →
Websites with Updated Analytics
DealerLab websites back end Google analytics integration has been updated to also include referral sources indicating the source/medium.
Our goal is to offer as much information about your digital presence as possible in one place to lower the time you…
PPC DealerLab Integration
We announced this month a new DealerLab + Google integration with PPC campaigns reporting straight in the back end of the websites and here is a screenshot of how the system looks. On a regular account you will have all the campaigns listed as you scroll down (not just the one that shows on the screenshot) including regular PPC and re-targeting campaigns. Dynamic PPC (next post) will also be included as a campaign with the additional “per unit” detail. For more information about this integration contact: Nick Gorton General Manager Integrated PPC Questions? 206.484.2895 Call or text