One of the most essential pieces of having an online marketing strategy is having the most up-to-date tools and technologies to not only catch your potential customers but retain them with accessibility, versatility, and memorable branding and visuals. One of the many Benefits of Responsive Websites is that they do exactly that: their eye-catching design is not only dynamic and…
Category: dealer websites
Mega Menus Are Going Live
The new code for mega menus (graphical menus) is being implemented in all sites. We expect a full implementation within the next couple of months. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to…
WEBSITE-Free payment tool
We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle. So based on that we built a tool that allows dealers to input: Loan rate as a percentage Down-payment as a percentage Length of the loan DOC fee The system allows to input separate rates for new, used, and CPO. As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads. The system ads the disclaimer to all the vehicles which is also modifiable by the dealer. With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment). In order to use this tool you must use … Continue reading →
Dealer Inventory Schema Code
With Schema Codes Dealer Lab websites tell Google what the website data and content really means. Enhanced Google Search Results Dealer Lab passes a lot refined data to Google. Anything from the dealer’s hours of operations, to their address, to model and trim names. For example in the image above you can see that the inventory’s “Price Range” is shown.…
Clear Results with Google Webmaster Tools
Measuring Success Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn’t ranking in Google as highly as you would like. With recent changes to Google Analytics, you can no longer see your keyword search terms. Google […]
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Dynamic Mobile Websites
Driving Traffic Did you know that almost 40% of all your website traffic comes to your website via mobile device? Does your dealership have a mobile strategy? Is all the information on your full version website available on your mobile website? Can you create custom pages? Manage Ads? Get all these features and more with a mobile solution that works…