The speed battle is not in the chassis but in the content itself, however the content defines the business. Balance. Monday: Could you put this tracking code, these 4 banners, and this video explaining that we are family owned and operated in my home page? Tuesday: I need you to check your code, the site is running really slow. I…
Category: dealer websites
automotive seo, car dealer websites, compliance, Dealer eProcess, dealer websites, DEP West, Toyota, Website, website seo
Toyota Site Redesigns
Our newest Toyota site redesigns (see: magictoyota.com) are pretty close to the OEM, included with all the geo changes (ads have the state disclaimers, etc). We put inventory first and research pages second (OEM only has research pages) but made the research pages available via the SRP and the VDP. New to this site is also “thumb enabled” ads, and SRP/VDP images.…
Dealertrack Credit Application Form Updates
In an effort to make the Dealertrack © credit application form better integrated with the website system we will be making a modification to remove special characters from leads before sending to Dealertrack. We are finding a lot of restrictions with their system as far what characters can be received or not. If you have had any issues about not…
“Unlock” Price Generates 42% More Leads
“Unlock” price generates 42% more leads: I’m not a friend of gimmicks, and we have seen similar “forced click” strategies work only on smaller programs like for example two stage credit apps for secondary financing websites. The “unlock” idea came after the EOM imposed requirements of having engaged the customer before disclosing discounted prices beyond factory incentives. The results are…
Cox Automotive Files Lawsuit Against CDK Global
Cox Automotive Files Lawsuit Against CDK Global: Taxing information (goods) flow never works. It didn’t work with tea and it will not work with dealer’s data. Yago de Artaza Paramo [email protected]
Mobile Swipe Functionality
New feature (long overdue 😳): Mobile swipe functionality. We have added new functionality to both the SRP and VDP pages on your website! Now when using a mobile device, users have the ability to ‘swipe’ through vehicle images in addition to the original functionality of clicking the arrows to scroll through images. If you have any questions let me know!…