I had my first introduction to Letgo about a year ago thanks to Seattle’s special finance dealer Curt Bush and it came again in my radar in a recent article in Mashable.com “Marketplace app Letgo raises $175 million in quest to take on Craigslist” by Patrick Kulp. You can use the website https://us.letgo.com in a similar fashion to CraigsList but…
Author: Yago Paramo
3rd party sites acting as brokers?
Some of you may have missed a recent article on Automotive News just as I did: “California dealers file complain over online broker” but thanks to reading Dealer Refresh as my daily routine and to Chris Leslie from bringing that to the forums I was able to catch this. What is Carjojo.com? Carjojo advertises the vehicles without dealer’s consent and…
advertising, Auto Dealer Marketing, car dealer websites, content, Content Marketing, dealer websites, Digital Marketing, mobile, social media
BZ Results Websites – remember them?
Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…
advertising, Auto Dealer Marketing, car dealer websites, inventory, Inventory Management, Marketing, system tools
New Inventory Search Features
We added two new search fields to every website inventory; search by package and search by features. The data is dependent on what the VIN decoder provides which nowadays is pretty accurate. Check it for example at www.larsondodge.com The idea is three fold: 1) It was added as one of the several refine search options. Non intrusive but available for customers…
Google Posts
Google just rolled out something new, called . It is basically like a little image/card with the ability to have a link on someone’s Google My Business Page. (See the example below, circled in green) Cool Things: · It’s FREE! (to Google). You have to maintain/manage/create the graphics/offer/landing pages (or we can do it with your PPC)…
New Google my business based ads (mobile view).
New Google my business based ads (mobile view). They give you the ability to add them with a date frame (week end offer for example) and link them to a specific URL (specific landing page). This is, by far, your biggest website entry point which means this is a high visibility place. Make the ads and the landing page count.…