In a recent article ReadWrite contributor David Curry warns us that “BMW has added 40,000 drivers to ReachNow, the company’s car-sharing service currently available in Seattle, Portland, Oregon, and Brooklyn.” This program is a must watch for auto dealers.
Year: 2017
Google rolling out “Chat With Your Customers”
Google continues to add new features and this week they announced they are rolling out the “chat with your customers”, a texting feature on Google My Business. Once activated, customers can message you right from the knowledge graph. There is a one time set up for this process. Sign into your Google My Business account, and look for the chat…
DMS Access Taxation
Just starting 2017 and we already hear rumors of new DMS access charges for vendors seeking dealership data to perform a service. A great quote from the 2017 JD Power Automotive Summit; “Information security should never be a guise for information taxation”. DMS systems are doing it right though… they charge their client—not you!—but the vendor performing the after data…
Should auto dealers use upcoming app Letgo?
I had my first introduction to Letgo about a year ago thanks to Seattle’s special finance dealer Curt Bush and it came again in my radar in a recent article in Mashable.com “Marketplace app Letgo raises $175 million in quest to take on Craigslist” by Patrick Kulp. You can use the website https://us.letgo.com in a similar fashion to CraigsList but…
3rd party sites acting as brokers?
Some of you may have missed a recent article on Automotive News just as I did: “California dealers file complain over online broker” but thanks to reading Dealer Refresh as my daily routine and to Chris Leslie from bringing that to the forums I was able to catch this. What is Carjojo.com? Carjojo advertises the vehicles without dealer’s consent and…
advertising, Auto Dealer Marketing, car dealer websites, content, Content Marketing, dealer websites, Digital Marketing, mobile, social media
BZ Results Websites – remember them?
Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…