2014 - Page 7 of 13

Content Marketing, Google, google indexing, Newsletter, seo, system updates

Google Search Algorithm Update: Panda 4.0

by Yago Paramo on May 21, 2014

May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results. What is duplicate content, thin content, and low quality content? Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content. Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly. Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s … Continue reading →

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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integrated ppc, PPC, Sok Khann

Estimating Your Monthly PPC Budget

by Yago Paramo on May 15, 2014

When deciding to invest in PPC marketing, one of the first questions that needs to be answered is, “How much should I spend?” Since most car dealers know that they need to get involved in PPC since nearly 90 percent of people us the internet when shopping for cars. However, most people don’t have a clue when it comes to deciding how much of their marketing budget should be allocated to PPC advertising. Here are some things that you should consider when determining your PPC ad budget. Your advertising target radius First, determine what areas you want your ads to target. Are you going to be advertising your product locally? regionally? nationally? Or globally? The wider you cast your advertising net the more traffic you’ll be bringing in and the larger your budget to be. Having a $5,000 dollar monthly budget may be adequate for a business with a 20-mile target radius around their business, but that same amount would be spread quite thin on a state or national level. In fact, that amount probably wouldn’t last before your first … Continue reading →

Content Strategy

by Yago Paramo on May 12, 2014

We started building a new type of set pages for content, specially focused on new cars. The pages don’t look different than many other companies new car model pages, what is different are the links to content. In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates. These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed. Enhancing content with video: We also build pages for those dealers that have been working with us for a while for the 2013 model line. … Continue reading →

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integrated ppc, Newsletter, PPC

PPC Leads Integrated with Website

by Yago Paramo on May 12, 2014

In the dashboard you will now notice that leads can be classified as a paid PPC lead.
These leads will have a dollar sign $ indicating that those are not organic to the website.
Our goal is to further integrate assets like Google PPC that are external… Continue reading →

Why Dealer Lab Is The Best Dealer Website Solution

by Yago Paramo on May 2, 2014 • 0 Comments

Tailored To Your Needs A key to success in any market is standing out. With the flexibility we offer and a sharp attention to detail, we ensure that your website will be truly one of a kind. This can include everything from Carfax integration to embedded inventory videos. Customization is just one aspect of what makes a good dealer website.…

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analytics, Google, Sok Khann

New Terminology In Google Analytics

by Yago Paramo on May 2, 2014

Some of you astute, detail-orientated types may have noticed a while back that Google Analytics has changed the way that their data is displayed. Don’t panic, this isn’t a major algorithm that will alter the landscape of search marketing — they didn’t even give the update an animal code name such as Penguin or Panda. Here’s a rundown of what changes were made in Google Analytics: Visits are now Sessions Unique Visitors are now Users Aside from a slight learning curve of adjusting to the new terminology, this shouldn’t affect Analytics users too much. A post-it it note on your computer would probably suffice in helping you adjust to the change while you get adjusted to this new terminology. Some people have speculated that the change was made because the mobile industry doesn’t user terms like “visits” or “unique visitors”. This slight change in terminology could definitely be a sign of a sea change where analyzing data from mobile users is becoming more important. Further Reading: https://support.google.com/analytics/answer/2731565?hl=en

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