Yago Paramo

Automotive Entrepreneur

Year: 2014

Clear Results with Google Webmaster Tools

Measuring Success Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn’t ranking in Google as highly as you would like. With recent changes to Google Analytics, you can no longer see your keyword search terms. Google […]

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Dynamic Mobile Websites

Driving Traffic Did you know that almost 40% of all your website traffic comes to your website via mobile device? Does your dealership have a mobile strategy? Is all the information on your full version website available on your mobile website? Can you create custom pages? Manage Ads? Get all these features and more with a mobile solution that works…

Website lead tracking

We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems. The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from. Phone systems integration: You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls). PPC mobile tracking update: We wrote a new new script that modifies an existing PPC tracking. Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites. This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end. … Continue reading

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CraigsList + eBay

For those of you posting with us on CraigsList we can now post to EbayClassifieds for free. As an example see: http://www.ebayclassifieds.com/user/Definitive-Motor With EbayClassifieds, there are a few limitations such as: We can only post 25 ads per day per account We cannot post any duplicates Ads also stay live on this platform for 60 days We’re only allowed to upload 8 images but the image display is very nice The reply via email is a form which in the future may give us the ability to send more complete leads to a CRM as compared to Craigslist. Notice that the ads stay live for 60 days so at this time we are not automatically setting up every dealership but just by request. For more information contact [email protected]

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The post CraigsList + eBay appeared first on Integrated PPC.

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The post CraigsList + eBay appeared first on Integrated PPC.

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The post CraigsList + eBay appeared first on Integrated PPC.

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Advertise in your dealer chat

We recently added a small banner to the Larson Automotive Group chat box with a link to new vehicles under $20K.
Whether that is what you want to advertise or not is not the point, what I want to bring to your attention is that there are places on your…

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New Panda Update

Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update. This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes. How does Panda affect my dealership? We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation. Some easy to see gains are searches like this one 2014 toyota corolla everett. For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP). Content strategies: There is no one strategy better than other, there is a time line of strategies. Focus on your area of business first so you show Google content and keywords for your … Continue reading

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