The speed battle is not in the chassis but in the content itself, however the content defines the business. Balance. Monday: Could you put this tracking code, these 4 banners, and this video explaining that we are family owned and operated in my home page? Tuesday: I need you to check your code, the site is running really slow. I…
Category: Website
AWA Website Pinnacle Award in 2018
So proud to receive the AWA Website Pinnacle Award in 2018. Every company in the room tonight has an amazing team and product, it is getting harder every year to stay at the top, and it is the work of many that makes this possible. 2018 started great and we have so much new technology and heart left to…
automotive seo, car dealer websites, compliance, Dealer eProcess, dealer websites, DEP West, Toyota, Website, website seo
Toyota Site Redesigns
Our newest Toyota site redesigns (see: magictoyota.com) are pretty close to the OEM, included with all the geo changes (ads have the state disclaimers, etc). We put inventory first and research pages second (OEM only has research pages) but made the research pages available via the SRP and the VDP. New to this site is also “thumb enabled” ads, and SRP/VDP images.…
Support Contact & Site Search
“72% of customer search your site for answers before they contact support.” I believe that, unfortunately, customers don’t see automotive dealers as “support providers” for the most part and that we don’t get as many questions as we should. Answers on your website promote interaction, increase trust, it brings overall business transparency. A well done list of answers also brings…
Google AMP Project Changes
How many times in 2017 did Google push to use the YouTube director app? Be careful falling too far for Google’s AMP project. In terms of changes, direct traffic, business name searches, geo + product location, etc. will not be affected. Only a small fraction of long tail searches may be affected. If you don’t even do custom content this…
Facebook extends messenger capabilities to business websites
In short, there is a way to replace your current chat/text system and implement messenger (FBM). Not everyone has Facebook and not everyone that has Facebook has or uses messenger (it is a separate download for mobile devices) but the advantages of using FBM could be enormous. For one you will have some knowledge of who is that you are…