Yago Paramo

Automotive Entrepreneur

Category: Marketing

Google Mobile Algorithm Changes

The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic.

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Dealer Content Marketing starting under $100 per month

Website content building: Plans include one time contracts and monthly contracts. I would suggest to any dealer to sign up for recurring monthly content. Most dealers do 10 pages per month.   Example pages: Page – 2014 BMW M4 Finance near Hammond Page – 2014 Hyundai Genesis for Sale near Lacey Page – Loans for […]

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What Dealerships Need To Know About Marketing To Millenials

Millenials, those born after 1982, are often described as tech-savvy, educated, self-involved, socially connected (a product of coming to age during the social networking era), and impatient. At 80 million strong they make up the largest generation in U.S. History since the Baby Boomers. According to industry experts they carry as much as $170 billions annually in spending power. Car dealerships and automotive brands that can develop brand loyalty early are well positioned to reap a hefty portion of the millenial’s spending pie. Selling a car to millenials is a lot different than selling to their parents. Here are two things that car dealerships can do to market to millenials.   Get On Social Media For many millenials, their social network is the center of their lives. It’s the driving force that keeps them updated with their peers and the world around them. In fact, some millenials don’t make a move without consulting their social network. It’s important for car dealerships to develop a social presence. This means crafting social media content that is shareable and using social media as … Continue reading