Yago Paramo

Automotive Entrepreneur

Category: Blog

Common Car Dealer Marketing Errors

There are many different types of marketing errors out there that you can make and each one can cost you. These errors, unfortunately, are pretty common when it comes to car dealers. In today‚Äôs digitally connected world, it is important not to make these mistakes. These Common Car Dealer Marketing Errors is what can harm you overall. Car Dealer Marketing…

Benefits of Mega Menus for Dealer Websites

There are many Benefits of Mega Menus for Dealer Websites that you can be missing out on if you do not have them. Not only do mega menus help with organization, they can improve your SEO as well. That is the biggest available benefit for many different reasons. Not only that, but it helps organize everything. We at Dealer Lab…

How Responsive Web Design Can Benefit Your Dealership

To make your dealership stand out even more to get more customers, there are many different things you can consider as you constantly need to be doing new things to stay up with the game. One of these additions is having responsive websites. These designed sites give you more ideas on How Responsive Web Design Can Benefit Your Dealership. They…

Google Mobile Algorithm Changes

The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic.

The post Google Mobile Algorithm Changes appeared first on Paramo Group.

Measuring Blog Performance by Using Google Analytics

Whether you manage a small, yet burgeoning, blog with a few dozen readers or an immensely popular blog with a profitable Adsense account; you can utilize Google Analytics to gain insightful measurements on your blog’s performance. The myriad of data and graphs may seem daunting at first glance. However, if you know what data to look for; you can cut through the clutter and make sense of all that information. In this article we’ll point out some statistics you should consider monitoring to understand how well your blog is performing. When it comes to blogging, content is king. Great content on your blog will get visitors returning to it repeatedly. Google Analytics allows you to see how many people came to your website once, twice, thrice, etc over a period of time. In the navigation panel go to Audience > Behavior > Frequency & Recency to see this information. Checking the number of return visitors to your blog is worth monitoring on a monthly basis to see if this figure gets better as you continue to develop loyal readers. The … Continue reading

Sorry Edmunds & Yahoo Autos: Google Added Cars To Knowledge Graph

Google announced yesterday on Google+ that they have added car/automobile results to the knowledge graph. So now when you search for [2013 ferrari ff] (hint, who is your favorite search blogger, would make for a nice holiday gift) you will get the knowledge graph at the top right of the page: Google doesn’t say where the data comes from but there are plenty of free data sources out there for Google to use. As you can see, it shows name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. When you click on the other cars under this one, it brings up the carousel effect, which looks like this: The sad part is that it will take away search traffic from Edmunds, Yahoo Autos and other car sites. Here is the mobile result, as you can see, you need to scroll to get to the search results: On Google Glass it is even harder to get to any … Continue reading