Google’s Aaseesh Marina: ‘You Can Target & Rank for Two Keywords on a Single Page.’ The topic of optimizing for one keyword phrase over multiple is nothing new and it has serious implications on how many pages (content) you have to dissect and build for your site. The question asked in the Google forums was: “I want to target 2…
Category: google indexing
Google AMP Project Changes
How many times in 2017 did Google push to use the YouTube director app? Be careful falling too far for Google’s AMP project. In terms of changes, direct traffic, business name searches, geo + product location, etc. will not be affected. Only a small fraction of long tail searches may be affected. If you don’t even do custom content this…
Google Indexing Your Website
Google has recently made some algorithmic changes adding favoritism to newer fresher content. If your website is static and doesn’t produce new pages often, Google will not crawl your website as often. Having new fresh content on your website will not only increase the amount of times Google will crawl your website, it will also […]
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Dealer Inventory Schema Code
With Schema Codes Dealer Lab websites tell Google what the website data and content really means. Enhanced Google Search Results Dealer Lab passes a lot refined data to Google. Anything from the dealer’s hours of operations, to their address, to model and trim names. For example in the image above you can see that the inventory’s “Price Range” is shown.…
Google Search Algorithm Update: Panda 4.0
May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results. What is duplicate content, thin content, and low quality content? Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content. Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly. Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s … Continue reading →
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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
Google Plus Authorship
Adding Google+ Authorship to your custom pages is becoming a vital process for search engine results. This simple process, which adds a simple line of code to your pages (much like a byline on any article), creates a “rich snippet” in Google’s search results that comes complete with the contributor/writer’s name and photo. Google Authorship is important for several reasons. The first is that these “rich snippets” pop visually next to untagged search results. With a photo and accreditation, these search results stand out from the crowd in a search and generate more visits as a result. Another reason G+ Authorship has been gaining traction in search results is that these “rich snippets” also allow browsers to search for more pages by a listed author. Having Google Authorship integrated into your pages is a first step toward verified identity and helps establish what Google has termed “Author Rank” (which is not a replacement for page ranking, but a separate system with ties into page rankings). Because Google Authorship is based on the Author’s validity and reputation, along with deep ties … Continue reading →