The devaluation of content is real from a global point of view: thanks to key word stuffing and article spinners Google (d)evolved? ranking signals into the current model of “unique content” (is a little bit more complicated than that but…). However if you stop for a second from evaluating SEO purely as a means to bring more traffic and you…
Tag: Content Marketing
advertising, Auto Dealer Marketing, car dealer websites, content, Content Marketing, dealer websites, Digital Marketing, mobile, social media
BZ Results Websites – remember them?
Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…