Last month we introduced Dynamic PPC for New and Used inventory but what is most important, integrated with your DealerLab websites back end. Dynamic ads allow you to target any DMA because the ads are not based on key words so you don’t use any competitor names or brands, the ads are based on inventory specific searches in Google and a matching based on IP address. Today we show you a screen shoot of the system with the “per unit” activity report. A few of the key features of the system: 1) Monthly budget managed in Google’s back end like a PPC campaign. 2) Reporting available on your Google account and in your DealerLab website. 3) Total budget cap per vehicle available to avoid high profile cars burning the budget. 4) Separate campaigns and budget for new and used. 5) Customized target areas for new and used. 6) Ability not to push cars with no photos (Available late Q1 2014). We have been working hard on a system that creates unique Google ads for the specific used cars that you … Continue reading →
Category: PPC
PPC DealerLab Integration
We announced this month a new DealerLab + Google integration with PPC campaigns reporting straight in the back end of the websites and here is a screenshot of how the system looks. On a regular account you will have all the campaigns listed as you scroll down (not just the one that shows on the screenshot) including regular PPC and re-targeting campaigns. Dynamic PPC (next post) will also be included as a campaign with the additional “per unit” detail. For more information about this integration contact: Nick Gorton General Manager Integrated PPC Questions? 206.484.2895 Call or text
Dyamic PPC
Introducing a brand new way to drive traffic directly to your Vehicle Detail Pages. This is the most advanced, integrated pay per click system on the market today. Dynamic, inventory specific, Google Ads are here! We have been working hard on a system that creates unique Google ads for the specific used cars that you have in stock. Here’s how it works. 1) Someone searches for a car in Google 2) If the search is a match for the Year, Make, Model car you have in stock an ad matching their search is shown 3) The searcher clicks on the ad and goes directly to the VDP The reporting data comes directly from your Google Adwords account. You have full transparency into cost per click, total spend per car, even conversions from your PPC ads. This is the most targeted, cost effective, transparent way to get your cars in front of searchers. The best part is that all of the data is in your existing DealerLab.com dashboard. One log-in to see every click, conversion and dollar spent. To Your Success, … Continue reading →
Google Display Network Advertising
Google has added a feature to their display network advertising. The buzzword here is “Viewability.” When bidding on impressions (CPM) in the display network, you can now require that the ad is viewable before you’re charged for it. The qualifications for an ad to viewable is that at least 50% of the ad is on the user’s screen for at least 1 second. This is in an effort to prevent advertisers from being charged for ads that are below the fold on the publishers page. This isn’t especially applicable to us, since we currently bid on clicks, and in remarketing clicks are more important than impressions. source: http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html To Your Success, Kevin Drongowski Senior Account Manager Integrated PPC Questions? 425-780-2774 Call or text