Automotive Entrepreneur
Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the […]
The post Why your dealership needs PPC and SEM with Call to Action appeared first on Integrated PPC.
We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems. The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from. Phone systems integration: You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls). PPC mobile tracking update: We wrote a new new script that modifies an existing PPC tracking. Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites. This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end. … Continue reading →
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
When deciding to invest in PPC marketing, one of the first questions that needs to be answered is, “How much should I spend?” Since most car dealers know that they need to get involved in PPC since nearly 90 percent of people us the internet when shopping for cars. However, most people don’t have a clue when it comes to deciding how much of their marketing budget should be allocated to PPC advertising. Here are some things that you should consider when determining your PPC ad budget. Your advertising target radius First, determine what areas you want your ads to target. Are you going to be advertising your product locally? regionally? nationally? Or globally? The wider you cast your advertising net the more traffic you’ll be bringing in and the larger your budget to be. Having a $5,000 dollar monthly budget may be adequate for a business with a 20-mile target radius around their business, but that same amount would be spread quite thin on a state or national level. In fact, that amount probably wouldn’t last before your first … Continue reading →
In the dashboard you will now notice that leads can be classified as a paid PPC lead.
These leads will have a dollar sign $ indicating that those are not organic to the website.
Our goal is to further integrate assets like Google PPC that are external… Continue reading →
Google runs a monopoly on the search engine marketing industry. That’s evident by the fact that over here at Integrated PPC nearly 98 percent of our clients ad spend is spent on Google. Yup, a paltry 2 percent of the budget that is managed here is spent on Bingads. Apparently, Bing’s marketing blitz of “Don’t get scroogled”, a few years back, fell on deaf ears. With 70 percent of all search traffic going through them, Google is definitely the alpha dog in the search engine marketing industry. Any business that does PPC advertising needs to be advertising on Google — such a large portion of internet traffic is too significant to ignore. Accounting for nearly 20 percent of search traffic, Bing comes in at a very distant second. Twenty percent is still quite significant and could account for millions of potential customers, so Bing shouldn’t be ignored either. Here are three reasons why you should also consider advertising on Bingads, even if you’re already advertising on Google. Lower CPC On Bing The cost per click to advertise on Bing is … Continue reading →
In our fast paced life, users are increasingly turning to their mobile devices to access information while on the go. This is especially true for local search. According to a recent survey finding 63 percent of people are now using multiple devices to find local business. Of that, 79 percent of them are mobile phones users and 81 percent are tablet owners. The study finds that these following businesses are the most popular in local searches on mobile devices: – According to the survey restaurants are searched 23 percent of the time. – The auto industry, including auto service shops and dealerships, account for 10 percent of local search. – Art and entertainment came in at 9 percent. If your business falls in the above mentioned categories, what can you do to appeal to mobile users and give them a quality on-the-go web experience? According to the survey, 65 percent of smartphone users said the driving force behind their mobile search was a “need for information on the go”. Mobile users don’t want to be overwhelmed with content. They want … Continue reading →