Just launched our hyper-zoom tool at www.northwesthonda.com The tool relies on having large images (2Megs or more) loaded in the background so they offer deep detail when zoomed. In the top example customers are able to see damage in the vehicle (transparency) and in the bottom example they can zoom into features. You can see similar technologies used at Nike.com…
Category: Inventory Management
advertising, Auto Dealer Marketing, car dealer websites, inventory, Inventory Management, Marketing, system tools
New Inventory Search Features
We added two new search fields to every website inventory; search by package and search by features. The data is dependent on what the VIN decoder provides which nowadays is pretty accurate. Check it for example at www.larsondodge.com The idea is three fold: 1) It was added as one of the several refine search options. Non intrusive but available for customers…
Auto Dealer Marketing, Benefits, content, Dealer Lab, inventory, Inventory Management, Marketing, pgi auto, Products, seo content
Increase Engagement with Your VDP Pages
If you didn’t know already, you can easily Increase Engagement with Your VDP Pages and it is fairly easy to do as long as you use the benefits of VDP. There are many additional things you can do to make them stand out as well as many things you can do to improve things you already have on your VDP…
Keys to Effective VDP Pages
It is critical to note that the most important thing to any website for any dealer is the vehicle inventory for many reasons. When people are shopping around for a vehicle, they want something that is easily accessible and very informative without having to look and click around a lot. Most shoppers will make their decisions before stepping foot in…
Automotive Marketing Errors to Avoid
Making errors happens to everyone as it is inevitable to not make an error sometimes. However, it is highly important that you make sure the errors made are not critical or consistent. There are a lot of Automotive Marketing Errors to Avoid especially when it comes to the online world from social media to your inventory. Making sure these errors…
Best Practice for Tracking Your Dealer Website Traffic
Keeping track of your website is highly important as it tells you how your site is doing. If traffic is slowing down, you might need to make some changes to get it up again. There many more benefits to tracking it as well. There is one simple Best Practice for Tracking Your Dealer Website Traffic that will work well for…