We have added new vehicle mobile menus that now list models the same way as on desktop, making it easier for customers to navigate to the vehicle they are looking for (see screenshots below). With the initial mega menus release we looked for a design that was compact as well as that it showed all the options in…
Category: Dealer eProcess
“Unlock” Price Generates 42% More Leads
“Unlock” price generates 42% more leads: I’m not a friend of gimmicks, and we have seen similar “forced click” strategies work only on smaller programs like for example two stage credit apps for secondary financing websites. The “unlock” idea came after the EOM imposed requirements of having engaged the customer before disclosing discounted prices beyond factory incentives. The results are…
VDP Versus SRP Lead Counts
VDP versus SRP lead counts: Dealer eProcess now measures form leads that came from the SRP (search results page) versus the VDP (vehicle details page). I think that for the last 10 years (or as long as I can remember) we have focused mainly on VDPs design thinking that is where the customer makes the final decision (ZMOT). New data…
Bing Partner Summit 2017
Bing Partner Summit 2017: with Joe Gillespie and Gino Ciperoni. Seattle 2017. Yago de Artaza Paramo [email protected]
DealerEProcess Chicago 2018
DealerEProcess Chicago 2018: Working with the smartest, most committed, people in the industry. Yago de Artaza Paramo [email protected]
advertising, Auto Dealer Marketing, car dealer websites, certified marketing, certified websites, Dealer eProcess, DEP West, Digital Marketing, Mazda
Dealer eProcess Chosen as Mazda Website Certified Provider
DealerEProcess chosen as Mazda website certified provider in the USA: We are now Mazda website and digital marketing certified. So many thanks to a great team of people that worked hard to make this a reality. Email us for a demo: [email protected] Yago de Artaza Paramo [email protected]