One of the most essential pieces of having an online marketing strategy is having the most up-to-date tools and technologies to not only catch your potential customers but retain them with accessibility, versatility, and memorable branding and visuals. One of the many Benefits of Responsive Websites is that they do exactly that: their eye-catching design is not only dynamic and…
Category: Auto Dealer Marketing
November 4th Class
November 4th at the Marriot in Seatac. Light breakfast at 8am, class starts at 9am sharp. Brian Pasch is coming from training European EOMs in Italy and Brussels for a one day exclusive event in the Pacific North West. All
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Auto Dealer Marketing, automotive conference, dealer news, Digital Marketing, Newsletter, Yago Paramo
Digital Marketing Training for Dealers
Mark your calendars for these 2 special events on November 4-5-6. This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world. We are happy to invite all our dealers to this
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Internet Battle Plan Seattle
Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA. Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here. “As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th. As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.” Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each. Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440
LEARNING-Jun 24th Bellevue
Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? If you have questions or … Continue reading →
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Why your dealership needs PPC and SEM with Call to Action
Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the […]
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