If you have been in automotive for a while you may remember Marlboro Nissan (56k Facebook likes) as one of the first dealers that put “using Facebook for business” on the map. Besides a few superstars like these guys (they also happen to be our client) the rest of the automotive world has struggled to fetch more than a few…
Category: advertising
Instagram Hot Spots
Instagram recently added “hot spots” to their sponsored ads (two lower images) that provide interactive information about parts of the product. This month we added hot spots to our website platform (top image) as a free feature. The website must be on the 3.5 version (which is also a free upgrade ) and use our inventory system DEPi since the…
Review Your PPC Campaigns
“If you don’t review your PPC campaigns individually you are not improving the underperforming models.” If we run longer and better funded campaigns on the top models, dealer name + geo, OEM + geo, etc you will find every customer around you (customers that know you) that already intend to buy a vehicle from you. The result is great campaign…
Google Adds Video Previews to the SERP on Mobile Devices
Google adds video previews to the SERP on mobile devices. There are a few “rules” too many, if you ask me, that limits the reach of the change. The feature is browser controlled, so it can be disabled, meaning that so far this will work only in Chrome. A plus for Android devices but a choice for iPhones since Safari…
advertising, Auto Dealer Marketing, car dealer websites, certified marketing, certified websites, Dealer eProcess, DEP West, Digital Marketing, Mazda
Dealer eProcess Chosen as Mazda Website Certified Provider
DealerEProcess chosen as Mazda website certified provider in the USA: We are now Mazda website and digital marketing certified. So many thanks to a great team of people that worked hard to make this a reality. Email us for a demo: [email protected] Yago de Artaza Paramo [email protected]
Measuring Automotive Attribution
Measuring automotive attribution: how do you assign attribution to this? Yago de Artaza Paramo [email protected]