Just launched our hyper-zoom tool at www.northwesthonda.com The tool relies on having large images (2Megs or more) loaded in the background so they offer deep detail when zoomed. In the top example customers are able to see damage in the vehicle (transparency) and in the bottom example they can zoom into features. You can see similar technologies used at Nike.com…
Author: Yago Paramo
KIA Dealer campaign
What do you think about this KIA dealer campaign? To be fair, my location was Everett, which still 40 miles from the dealer. If you don’t understand your SEM reports and all you ask is for numbers this can happen to you. We sometimes do targeted campaigns with unique offers aiming outside DMA customers, but Jerry Smith Kia in Burlington…
Digital Dealer 23 – Jewel Night Club after party
This stuff comes natural to me but I’m happy I saved @gillespiechicago life last night. I need you alive at least 2 more weeks to run the Spartan Beast at Lake Tahoe #roadtolaketahoe #dd23 #epicparties https://www.linkedin.com/feed/update/urn:li:activity:6316326559787679744/
Put on the watch list:
In a recent article ReadWrite contributor David Curry warns us that “BMW has added 40,000 drivers to ReachNow, the company’s car-sharing service currently available in Seattle, Portland, Oregon, and Brooklyn.” This program is a must watch for auto dealers.
Google rolling out “Chat With Your Customers”
Google continues to add new features and this week they announced they are rolling out the “chat with your customers”, a texting feature on Google My Business. Once activated, customers can message you right from the knowledge graph. There is a one time set up for this process. Sign into your Google My Business account, and look for the chat…
DMS Access Taxation
Just starting 2017 and we already hear rumors of new DMS access charges for vendors seeking dealership data to perform a service. A great quote from the 2017 JD Power Automotive Summit; “Information security should never be a guise for information taxation”. DMS systems are doing it right though… they charge their client—not you!—but the vendor performing the after data…