This is how campaigns burn budget without results: I googled “Dougs Cadillac” and a Ford dealer’s ad shows up? I’m in Everett right now, 30+ miles (60+ minutes) from this Ford dealer. This was not a geo issue with Google. The campaign parameters and key words are just wrong. The keywords don’t match the PPC result. Maybe this was…
Tag: sem
PPC Campaign Problems
PPC campaigns without constantly inspecting inventory levels are a big part of wasted budget. I searched “land cruiser” from Lake Stevens WA and Google showed “Rodland Toyota” paid ad as my key words and geo matched their campaign. Upon clicking on their ad I landed in a zero results SRP. Could be that the dealer recently sold the only Land…
2018 Driving Sales Highest SEM Award
2018 Driving Sales Highest SEM Award. Keep them coming! So much owed on this one to Geoff Wilkins, Megan Glick, and Samantha Santimaw.
SEM Hyper-Locally and Inventory-Dependent
It is me, or, if you already pay CG for: GoogleSearch–>CGWebsite–>MyInventory this new service is doubling up for the same results set? If there is a high relevancy search with a good ROI will I show directly, or will CG? If the answer is CG, then I don’t want this product because a direct customer is better than one that can…
Review Your PPC Campaigns
“If you don’t review your PPC campaigns individually you are not improving the underperforming models.” If we run longer and better funded campaigns on the top models, dealer name + geo, OEM + geo, etc you will find every customer around you (customers that know you) that already intend to buy a vehicle from you. The result is great campaign…
Target & Rank for Two Keywords on a Single Page
Google’s Aaseesh Marina: ‘You Can Target & Rank for Two Keywords on a Single Page.’ The topic of optimizing for one keyword phrase over multiple is nothing new and it has serious implications on how many pages (content) you have to dissect and build for your site. The question asked in the Google forums was: “I want to target 2…