Yago Paramo

Automotive Entrepreneur

Tag: sem

KIA Dealer campaign

What do you think about this KIA dealer campaign? To be fair, my location was Everett, which still 40 miles from the dealer. If you don’t understand your SEM reports and all you ask is for numbers this can happen to you. We sometimes do targeted campaigns with unique offers aiming outside DMA customers, but Jerry Smith Kia in Burlington…

AD VS landing page, a failed relationship

I was recently reading automotive articles on Flipboard https://flipboard.com (iPhone version) and clicked in an Amazon ad (the screenshot is of the actual ad), rather than continuing with a browser open request it offered to open the Amazon app. I clicked open and the App Store opened form a brief second, then phone automatically refreshed as if it knew that…