Google is blocking YouTube on Amazon’s Echo Show and Fire TV: Lack of commercial reciprocity makes digital networks act like wired networks and restrict access. You have (or strongly should!) already consider two different networks for your digital advertising: Google and Facebook. I’m risking to say with almost equal budgets. There is nothing wrong with that, other than higher management…
Category: video inventory
Keys to Effective VDP Pages
It is critical to note that the most important thing to any website for any dealer is the vehicle inventory for many reasons. When people are shopping around for a vehicle, they want something that is easily accessible and very informative without having to look and click around a lot. Most shoppers will make their decisions before stepping foot in…
Effective Use of VDP Pages for Automotive Websites
There are many tips you can follow to help with Effective Use of VDP Pages for Automotive Websites. VDP is always important, as these pages help you generate leads to your site. Without them, you will not see the results you are hoping to find. Using VDP Pages for Automotive Websites The more your car shoppers can engage with your…
Auto Dealer Marketing, Dealer Lab, inventory, Inventory Management, pgi website, Products, video inventory
What Makes a Great Vehicle Details Page
The backbone of any automotive dealer website is the vehicle inventory. Acheter Adidas Yeezy Boost 550 Your customers want information quickly and easily, often making many of their decisions before they ever set foot in the dealership, and the key to retaining your leads is offering the information they’re seeking. Along this vein, a key feature of What Makes a…
Converting with Video
A couple weeks ago we posted about the use of video in the car sales world. Website providers everywhere are constantly trying to find ways to convert Browsing Customers into Buying Customers. Here at PGI we have stayed on the cutting edge of technology by building focused packages which pair the videos we take with powerful SEO and Distribution to give you a much higher chance of this conversion. Converting a Customer needs to be done quickly. Usually we only have a few seconds at best to draw a person in and make them want to stick around long enough to learn the value of what is being offered. Statistically speaking, the Online Publishers association tells us that 80% of internet users admit to having watched a video ad in the last 30 days. 46% of these visitors took some action after viewing the ad. 12% of these active visitors actually purchased the product featured in the ad. As you can see, making videos available and visible wherever your customers see inventory is crucial to taking advantage of the video … Continue reading →