Match sales data to your PPC campaigns and align them. CAROi heatmap targeting is a good advance; you should read it just to know what tools are available so you can use them whether is now or in the future. CAROi heatmap targeting links the geofencing concept with your GAN account via your DMS data. This tool will allow you…
Category: system updates
Facebook and Google Automatic Form Filling
We just added Facebook and Google automatic form filling to the websites, which works for anyone logged into their Gmail or Facebook accounts. This is not a new technology, as you can see in the first image (Athlinks is a running race management app that I use), as it has been widely used by other systems. So far it is…
Modernize Your Dealership’s Online Marketing
It is always important to keep up with the times of the modern world. Especially when it comes to being in the automotive business. If you are still stuck a few years ago, there is probably new software, technology, or strategies you may be unaware of that you should know about. That is why it is important to remember to…
Benefits, Blog, Digital Marketing, Google, Marketing, mobile sites, News / Blog, Newsletter, Products, system updates, Yago Paramo
Google Mobile Algorithm Changes
The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic.
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New Panda Update
Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update. This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes. How does Panda affect my dealership? We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation. Some easy to see gains are searches like this one 2014 toyota corolla everett. For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP). Content strategies: There is no one strategy better than other, there is a time line of strategies. Focus on your area of business first so you show Google content and keywords for your … Continue reading →
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The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
Google Search Algorithm Update: Panda 4.0
May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results. What is duplicate content, thin content, and low quality content? Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content. Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly. Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s … Continue reading →
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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.