We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda). The menu gives customers access to every page in the website and not just to some pages like most mobile pages do. While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.
Category: Newsletter
LEARNING-Jun 24th Bellevue
Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? If you have questions or … Continue reading →
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Website lead tracking
We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems. The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from. Phone systems integration: You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls). PPC mobile tracking update: We wrote a new new script that modifies an existing PPC tracking. Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites. This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end. … Continue reading →
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CraigsList + eBay
For those of you posting with us on CraigsList we can now post to EbayClassifieds for free. As an example see: http://www.ebayclassifieds.com/user/Definitive-Motor With EbayClassifieds, there are a few limitations such as: We can only post 25 ads per day per account We cannot post any duplicates Ads also stay live on this platform for 60 days We’re only allowed to upload 8 images but the image display is very nice The reply via email is a form which in the future may give us the ability to send more complete leads to a CRM as compared to Craigslist. Notice that the ads stay live for 60 days so at this time we are not automatically setting up every dealership but just by request. For more information contact [email protected]
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Advertise in your dealer chat
We recently added a small banner to the Larson Automotive Group chat box with a link to new vehicles under $20K.
Whether that is what you want to advertise or not is not the point, what I want to bring to your attention is that there are places on your…
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New Panda Update
Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update. This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes. How does Panda affect my dealership? We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation. Some easy to see gains are searches like this one 2014 toyota corolla everett. For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP). Content strategies: There is no one strategy better than other, there is a time line of strategies. Focus on your area of business first so you show Google content and keywords for your … Continue reading →
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