Yago Paramo

Automotive Entrepreneur

Category: Dealer Lab

Automotive Responsive Platform Upgrades

If you had any doubts about moving your website to a truly responsive platform (not half-way made up technologies) check out this article:    “Delta bids adieu to its iPad app after sales on the interface begin to flag.”   The article mentions that “Delta is just following market trends” just like Target had discontinued its iPad app in 2016:…

The assault on the Automotive’s industry ability to balance the outcome of an already abrasive system continues to deepen

TO: Prime Response Dealers FROM: Prime Response Product Team DATE: November 8th, 2017 SUBJECT: Yelp To our valued dealerships, Today we received a notification from Yelp stating that reputation management systems are, “putting our clients’ online reputation at risk by soliciting reviews on their behalf”. Yelp views this solicitation for reviews as an “illicit tactic” and states that it violates…

Should auto dealers use upcoming app Letgo?

I had my first introduction to Letgo about a year ago thanks to Seattle’s special finance dealer Curt Bush and it came again in my radar in a recent article in Mashable.com “Marketplace app Letgo raises $175 million in quest to take on Craigslist” by Patrick Kulp. You can use the website https://us.letgo.com in a similar fashion to CraigsList but…

Auto dealers be aware of Ransomware

Image Credit NBC News, KACPER PEMPEL / Reuters Now that we are over the fact that US auto dealerships will pay a little bit more in 2017 for DMS (Dealer Management system) access due to security reasons you must make yourself familiar with Cryptolocker (ransomware) so you can ask the right questions when protecting your dealership files. I should add…