What do you think about this KIA dealer campaign? To be fair, my location was Everett, which still 40 miles from the dealer. If you don’t understand your SEM reports and all you ask is for numbers this can happen to you. We sometimes do targeted campaigns with unique offers aiming outside DMA customers, but Jerry Smith Kia in Burlington…
Category: sem
advertising, Auto Dealer Marketing, automotive sem, automotive seo, Google, integrated ppc, PPC, sem, seo
Ram PPC Campaign, nailed it!
This campaign resulted on a killer weekend for our Ram client. Don’t mind showing the client because this was done a month ago, we killed it, and we are already 5 plans ahead of this. There were plenty of dealers doing PPC campaigns that week end but 2 of them had no monetary value proposition; their proposition was “Don’t waste…
AD VS landing page, a failed relationship
I was recently reading automotive articles on Flipboard https://flipboard.com (iPhone version) and clicked in an Amazon ad (the screenshot is of the actual ad), rather than continuing with a browser open request it offered to open the Amazon app. I clicked open and the App Store opened form a brief second, then phone automatically refreshed as if it knew that…
New Phone Leads Tagging
The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end. In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal
The post New Phone Leads Tagging appeared first on Paramo Group.
Study Finds Top Search Positions Raise Brand Awareness
Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you. The Study In 2013 Google ran […]
The post Study Finds Top Search Positions Raise Brand Awareness appeared first on Integrated PPC.
Why your dealership needs PPC and SEM with Call to Action
Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the […]
The post Why your dealership needs PPC and SEM with Call to Action appeared first on Integrated PPC.