We have implemented a new page template builder. What does this mean? You can create your own custom pages in half the time. These optimized layouts are ready to become landing pages, events, news releases, and can become whatever you desire. Want to learn more? Call us at 877.622.2291
Category: Products
Mega Menus Are Going Live
The new code for mega menus (graphical menus) is being implemented in all sites. We expect a full implementation within the next couple of months. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to…
Why Dealer Lab Is The Best Dealer Website Solution
Tailored To Your Needs A key to success in any market is standing out. With the flexibility we offer and a sharp attention to detail, we ensure that your website will be truly one of a kind. This can include everything from Carfax integration to embedded inventory videos. Customization is just one aspect of what makes a good dealer website.…
Virtual Credit Consultant is FREE
We launched the Virtual Credit Consultant last year in an effort to create a better online financing application for the dealers. The VCC is now FREE for all DealerLab.com customers. The VCC can be installed in: The SRP–See top banner The VDP–See “Get Pre-Approved” to the right. The Home Page It is mobile responsive (See attached image) The VCC doesn’t just work for special financing, the tool is just a credit application, the information around it in the page makes it look one way or another. That means that it is also useful for dealers not looking for special finance customers but just for customers to apply for credit via their website. The VCC is also mobile adaptive, if your mobile traffic is right now 30% of your total traffic this represents a 30% increase on chances to get a credit application done for the dealership. We can add the VCC to both the mobile SRP and the mobile VDP as well as the banner on the mobile home page. It also works great in tablets. You can access your … Continue reading →
Converting with Video
A couple weeks ago we posted about the use of video in the car sales world. Website providers everywhere are constantly trying to find ways to convert Browsing Customers into Buying Customers. Here at PGI we have stayed on the cutting edge of technology by building focused packages which pair the videos we take with powerful SEO and Distribution to give you a much higher chance of this conversion. Converting a Customer needs to be done quickly. Usually we only have a few seconds at best to draw a person in and make them want to stick around long enough to learn the value of what is being offered. Statistically speaking, the Online Publishers association tells us that 80% of internet users admit to having watched a video ad in the last 30 days. 46% of these visitors took some action after viewing the ad. 12% of these active visitors actually purchased the product featured in the ad. As you can see, making videos available and visible wherever your customers see inventory is crucial to taking advantage of the video … Continue reading →
Dealer Lab’s Advanced Marketing Report to Dashboard
The Marketing Report pulls all Pay-Per-Click (PPC) statistics from Google Analytics, Google AdWords, call tracking, and chat leads, and displays them in an easy-to-understand format so you can track the effectiveness of your digital marketing efforts. This report is the most transparent way to view and analyze the following data: The number of clicks your ads have received The number of impressions (appearances on a search results page) your ads have gained The total number of unique (new) visitors that reached your site from the ad campaigns The number of lead conversions that resulted from the ad campaigns The total amount of money spent on the campaigns Network specific data (Google Search vs. Google Display) Campaign and AdGroup Breakdown The information above is then broken down at the Campaign and Ad Group level. Campaign level data gives you an overview of how your campaign is performing based on your objectives for that campaign. For example, you can view how your New Cars campaign is performing relative to your Used Cars campaign. Within the campaign, you can view performance statistics … Continue reading →