What do you think about this KIA dealer campaign? To be fair, my location was Everett, which still 40 miles from the dealer. If you don’t understand your SEM reports and all you ask is for numbers this can happen to you. We sometimes do targeted campaigns with unique offers aiming outside DMA customers, but Jerry Smith Kia in Burlington…
Category: PPC
advertising, Auto Dealer Marketing, automotive sem, automotive seo, Google, integrated ppc, PPC, sem, seo
Ram PPC Campaign, nailed it!
This campaign resulted on a killer weekend for our Ram client. Don’t mind showing the client because this was done a month ago, we killed it, and we are already 5 plans ahead of this. There were plenty of dealers doing PPC campaigns that week end but 2 of them had no monetary value proposition; their proposition was “Don’t waste…
MOZ 2017: SEM SEO and Alexa
Samantha and Oksana are finishing up at MOZ and they are already sending science fiction advances to us. “Something interesting that we learned at MOZ is that with voice and chat bots (Alexa and Google Home) you have to rank #1 to get answers, whether that’s through SEO or PPC! If someone asks their chat bot “hey google, where can…
AD VS landing page, a failed relationship
I was recently reading automotive articles on Flipboard https://flipboard.com (iPhone version) and clicked in an Amazon ad (the screenshot is of the actual ad), rather than continuing with a browser open request it offered to open the Amazon app. I clicked open and the App Store opened form a brief second, then phone automatically refreshed as if it knew that…
New Phone Leads Tagging
The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end. In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal
The post New Phone Leads Tagging appeared first on Paramo Group.
Study Finds Top Search Positions Raise Brand Awareness
Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you. The Study In 2013 Google ran […]
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