VDP versus SRP lead counts: Dealer eProcess now measures form leads that came from the SRP (search results page) versus the VDP (vehicle details page). I think that for the last 10 years (or as long as I can remember) we have focused mainly on VDPs design thinking that is where the customer makes the final decision (ZMOT). New data…
Category: Lead Creation
CraigsList + eBay
For those of you posting with us on CraigsList we can now post to EbayClassifieds for free. As an example see: http://www.ebayclassifieds.com/user/Definitive-Motor With EbayClassifieds, there are a few limitations such as: We can only post 25 ads per day per account We cannot post any duplicates Ads also stay live on this platform for 60 days We’re only allowed to upload 8 images but the image display is very nice The reply via email is a form which in the future may give us the ability to send more complete leads to a CRM as compared to Craigslist. Notice that the ads stay live for 60 days so at this time we are not automatically setting up every dealership but just by request. For more information contact [email protected]
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
The post CraigsList + eBay appeared first on Integrated PPC.
Three Reason Why You Should Also Advertise On Bing
Google runs a monopoly on the search engine marketing industry. That’s evident by the fact that over here at Integrated PPC nearly 98 percent of our clients ad spend is spent on Google. Yup, a paltry 2 percent of the budget that is managed here is spent on Bingads. Apparently, Bing’s marketing blitz of “Don’t get scroogled”, a few years back, fell on deaf ears. With 70 percent of all search traffic going through them, Google is definitely the alpha dog in the search engine marketing industry. Any business that does PPC advertising needs to be advertising on Google — such a large portion of internet traffic is too significant to ignore. Accounting for nearly 20 percent of search traffic, Bing comes in at a very distant second. Twenty percent is still quite significant and could account for millions of potential customers, so Bing shouldn’t be ignored either. Here are three reasons why you should also consider advertising on Bingads, even if you’re already advertising on Google. Lower CPC On Bing The cost per click to advertise on Bing is … Continue reading →
Auto Dealer Marketing, Benefits, Content Marketing, Lead Creation, Marketing, social media, Sok Khann
What Dealerships Need To Know About Marketing To Millenials
Millenials, those born after 1982, are often described as tech-savvy, educated, self-involved, socially connected (a product of coming to age during the social networking era), and impatient. At 80 million strong they make up the largest generation in U.S. History since the Baby Boomers. According to industry experts they carry as much as $170 billions annually in spending power. Car dealerships and automotive brands that can develop brand loyalty early are well positioned to reap a hefty portion of the millenial’s spending pie. Selling a car to millenials is a lot different than selling to their parents. Here are two things that car dealerships can do to market to millenials. Get On Social Media For many millenials, their social network is the center of their lives. It’s the driving force that keeps them updated with their peers and the world around them. In fact, some millenials don’t make a move without consulting their social network. It’s important for car dealerships to develop a social presence. This means crafting social media content that is shareable and using social media as … Continue reading →
CraigsList Website Integration
The CraigsList posting report system, now integrated with your dealer website backend: (AutoClassifiedSolutions.com) has been integrated with the back end of the DealerLab.com websites. In short: Now you can access all your CL posting budget, expense, call reports, email reports, etc from the website’s back end. “I know that what we did here looks easy but these systems are completely different. A lot of work went into this and I want to that Dustin Moore–lead programer in the Seattle office and Dan Whiten–lead programer in the Chicago office for putting their teams together and get this done for our dealers” – Yago Paramo, CEO of PGI Digital. Our goal with this integration is to have more and better systems integration so dealers can access information faster and from one point of log in. We have not linked the new reporting system to the back end yet! so there is no direct access until we test it for a few days. If you want to take an “early pick” you can log in your DealerLab.com account and you will see something … Continue reading →
Where does the Snippet come from?
When Google generates search results for your keywords, you’ll see a description below the page title, this is called the “Snippet.” The snippet can be an important section to optimize for driving traffic, so what can you do to optimize for that? First, let’s understand where Google looks to create your snippet. First and foremost, Google will try to find the parts of the page content that best match the keywords you searched for, and will show snippets surrounding those parts. In this case there’s nothing you can optimize other than just having compelling content on your dealer website. Otherwise, Google will use the meta description for the snippet. In the rare case that Google is unable to crawl the page, the snippet may be pulled from the “Open Directory Project.” This is why it’s important to have good meta descriptions on your pages. The SEO value of the meta-description is very minimal compared to a couple years ago in regard to pagerank. However, by catching the user’s eye with a compelling description, you will drive more traffic to your … Continue reading →