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Content Marketing, Google, google indexing, Newsletter, seo, system updates

Google Search Algorithm Update: Panda 4.0

by Yago Paramo on May 21, 2014

May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results. What is duplicate content, thin content, and low quality content? Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content. Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly. Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s … Continue reading →

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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analytics, Google, Sok Khann

New Terminology In Google Analytics

by Yago Paramo on May 2, 2014

Some of you astute, detail-orientated types may have noticed a while back that Google Analytics has changed the way that their data is displayed. Don’t panic, this isn’t a major algorithm that will alter the landscape of search marketing — they didn’t even give the update an animal code name such as Penguin or Panda. Here’s a rundown of what changes were made in Google Analytics: Visits are now Sessions Unique Visitors are now Users Aside from a slight learning curve of adjusting to the new terminology, this shouldn’t affect Analytics users too much. A post-it it note on your computer would probably suffice in helping you adjust to the change while you get adjusted to this new terminology. Some people have speculated that the change was made because the mobile industry doesn’t user terms like “visits” or “unique visitors”. This slight change in terminology could definitely be a sign of a sea change where analyzing data from mobile users is becoming more important. Further Reading: https://support.google.com/analytics/answer/2731565?hl=en

Google Plus Authorship

by Yago Paramo on March 13, 2014

Adding Google+ Authorship to your custom pages is becoming a vital process for search engine results. This simple process, which adds a simple line of code to your pages (much like a byline on any article), creates a “rich snippet” in Google’s search results that comes complete with the contributor/writer’s name and photo. Google Authorship is important for several reasons. The first is that these “rich snippets” pop visually next to untagged search results. With a photo and accreditation, these search results stand out from the crowd in a search and generate more visits as a result. Another reason G+ Authorship has been gaining traction in search results is that these “rich snippets” also allow browsers to search for more pages by a listed author. Having Google Authorship integrated into your pages is a first step toward verified identity and helps establish what Google has termed “Author Rank” (which is not a replacement for page ranking, but a separate system with ties into page rankings). Because Google Authorship is based on the Author’s validity and reputation, along with deep ties … Continue reading →

Write Good Content and the SEO Will Follow

by Yago Paramo on February 12, 2014

When you hear about a change to a Google algorithm, the knee-jerk reaction is usually “how will this affect my SEO?” Every day, this reaction is becoming more backwards. SEO, as a product, has been inflated by digital marketers over the past 5 years. The reason is that it’s easy to sell a magic bullet that gets you on the top of the Google results for keywords related to your business. SEO means Search Engine Optimization, so it’s safe to say that the service should be focused on making your site the first choice when a user searches for something relevant to your site. So an SEO expert should be able to make changes to your site, and take action around the web to take advantage of Google’s search algorithms. Google has changed their search algorithms twice a day on average in 2013. So how can you possibly expect to be consistently “optimized” for them. As the algorithms evolve, and Google cracks down on link building scams, their focus is more and more on providing relevant content for the searcher. … Continue reading →

Google Universal Analytics

by Yago Paramo on January 21, 2014

What Universal Analytics offers to developers is the ability to collect data from multiple devices and platforms. Old Google Analytics would only report website traffic, with Universal Analytics you can track actions in mobile apps, game consoles, and information kiosks. For the automotive industry, the extra device tracking is not a huge perk. However, when an account has Universal Analytics enabled, you can see details about which search engine was used arriving on the site, user behavior details like session timeouts, referral exclusions, and search term exclusions. Referral exclusions can be useful for providing more accurate data about user behavior. For example, if your site has a sister site at a different domain, and users could bounce back and forth between the 2, you would want to exclude each of the urls so that this behavior is reported as the same session instead of referral traffic. Excluded search terms allow you to mark organic search traffic from specific terms as direct traffic instead. If you would prefer that when people search for your company name to get to your website, … Continue reading →

Sorry Edmunds & Yahoo Autos: Google Added Cars To Knowledge Graph

by Yago Paramo on December 6, 2013

Google announced yesterday on Google+ that they have added car/automobile results to the knowledge graph. So now when you search for [2013 ferrari ff] (hint, who is your favorite search blogger, would make for a nice holiday gift) you will get the knowledge graph at the top right of the page: Google doesn’t say where the data comes from but there are plenty of free data sources out there for Google to use. As you can see, it shows name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. When you click on the other cars under this one, it brings up the carousel effect, which looks like this: The sad part is that it will take away search traffic from Edmunds, Yahoo Autos and other car sites. Here is the mobile result, as you can see, you need to scroll to get to the search results: On Google Glass it is even harder to get to any … Continue reading →

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