Automotive Entrepreneur
Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over it’s entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google
The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.
We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below! This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website. 1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown” 2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the … Continue reading →
With Schema Codes Dealer Lab websites tell Google what the website data and content really means. Enhanced Google Search Results Dealer Lab passes a lot refined data to Google. Anything from the dealer’s hours of operations, to their address, to model and trim names. For example in the image above you can see that the inventory’s “Price Range” is shown.…
Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you. The Study In 2013 Google ran […]
The post Study Finds Top Search Positions Raise Brand Awareness appeared first on Integrated PPC.
Measuring Success Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn’t ranking in Google as highly as you would like. With recent changes to Google Analytics, you can no longer see your keyword search terms. Google […]
The post Clear Results with Google Webmaster Tools appeared first on Content Motive.
Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update. This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes. How does Panda affect my dealership? We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation. Some easy to see gains are searches like this one 2014 toyota corolla everett. For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP). Content strategies: There is no one strategy better than other, there is a time line of strategies. Focus on your area of business first so you show Google content and keywords for your … Continue reading →
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.