Yago Paramo

Automotive Entrepreneur

Category: Dealer Lab

Internet Battle Plan Seattle

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA. Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here. “As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th. As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.” Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each. Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

Top Businesses For Mobile Search

In our fast paced life, users are increasingly turning to their mobile devices to access information while on the go. This is especially true for local search. According to a recent survey finding 63 percent of people are now using multiple devices to find local business. Of that, 79 percent of them are mobile phones users and 81 percent are tablet owners. The study finds that these following businesses are the most popular in local searches on mobile devices: – According to the survey restaurants are searched 23 percent of the time. – The auto industry, including auto service shops and dealerships, account for 10 percent of local search. – Art and entertainment came in at 9 percent. If your business falls in the above mentioned categories, what can you do to appeal to mobile users and give them a quality on-the-go web experience? According to the survey, 65 percent of smartphone users said the driving force behind their mobile search was a “need for information on the go”. Mobile users don’t want to be overwhelmed with content. They want … Continue reading

CraigsList integration FREE

The CraigsList reporting tool is now available in the website’s back end. Log in your DealerLab.com account, click on the marketing tab then click on CragsList report. The report also provides (not shown on screenshot) the phone call records and email transcript. We also provide a link to the live ads or in case you work in multiple areas, links to the ads on these. The Craigslist reporting is part of an effort to get as many systems integrated during 2014 and make dealer’s log ins easier then ever. Interested in Craigslist for car dealers. Auto Classified Solutions has a posting platform that is integrated with our Dealer Lab back-end.

Dealer Lab’s Advanced Marketing Report to Dashboard

The Marketing Report pulls all Pay-Per-Click (PPC) statistics from Google Analytics, Google AdWords, call tracking, and chat leads, and displays them in an easy-to-understand format so you can track the effectiveness of your digital marketing efforts. This report is the most transparent way to view and analyze the following data: The number of clicks your ads have received The number of impressions (appearances on a search results page) your ads have gained The total number of unique (new) visitors that reached your site from the ad campaigns The number of lead conversions that resulted from the ad campaigns The total amount of money spent on the campaigns Network specific data (Google Search vs. Google Display)   Campaign and AdGroup Breakdown The information above is then broken down at the Campaign and Ad Group level. Campaign level data gives you an overview of how your campaign is performing based on your objectives for that campaign. For example, you can view how your New Cars campaign is performing relative to your Used Cars campaign. Within the campaign, you can view performance statistics … Continue reading