“If you don’t review your PPC campaigns individually you are not improving the underperforming models.” If we run longer and better funded campaigns on the top models, dealer name + geo, OEM + geo, etc you will find every customer around you (customers that know you) that already intend to buy a vehicle from you. The result is great campaign…
Category: analytics
aaas, analytics, attribution, Automotive Analytics & Attribution Summit, automotive conference, Yago Paramo
#AAAS2017
Were you at #AAAS2017? Thank you Brian for a great conference. A few things that I’m learning about this conference: Only top dealers are here, and by top I mean in knowledge. Perhaps there is not a lot of actionable data on changes to promote sales tomorrow, but there is a lot of information on how to look at the…
Toyota PPC Budget Increase Yields Results
Toyota PPC budget increase yields results: when dealers ask about Google spend they don’t understand that there is a direct correlation between spend, traffic, and leads. These numbers are from a Toyota dealer. It went from $5000/month, to $8000/month, to this at $17,000/month in a quick 3 month growth. Notice that traffic grew almost at the same percentage as leads.…
How to Manage Your Dealership Website
Your dealership website is very important as it is your main “weapon” when it comes to attacking the industry and gaining not only sales, but leads and popularity as well. That is why it is very important to know exactly How to Manage Your Dealership Website. If you do it well, you will gain many new leads as well as…
Best Practice for Tracking Your Dealer Website Traffic
Keeping track of your website is highly important as it tells you how your site is doing. If traffic is slowing down, you might need to make some changes to get it up again. There many more benefits to tracking it as well. There is one simple Best Practice for Tracking Your Dealer Website Traffic that will work well for…
New Terminology In Google Analytics
Some of you astute, detail-orientated types may have noticed a while back that Google Analytics has changed the way that their data is displayed. Don’t panic, this isn’t a major algorithm that will alter the landscape of search marketing — they didn’t even give the update an animal code name such as Penguin or Panda. Here’s a rundown of what changes were made in Google Analytics: Visits are now Sessions Unique Visitors are now Users Aside from a slight learning curve of adjusting to the new terminology, this shouldn’t affect Analytics users too much. A post-it it note on your computer would probably suffice in helping you adjust to the change while you get adjusted to this new terminology. Some people have speculated that the change was made because the mobile industry doesn’t user terms like “visits” or “unique visitors”. This slight change in terminology could definitely be a sign of a sea change where analyzing data from mobile users is becoming more important. Further Reading: https://support.google.com/analytics/answer/2731565?hl=en