Toyota PPC budget increase yields results: when dealers ask about Google spend they don’t understand that there is a direct correlation between spend, traffic, and leads. These numbers are from a Toyota dealer. It went from $5000/month, to $8000/month, to this at $17,000/month in a quick 3 month growth. Notice that traffic grew almost at the same percentage as leads.…
Month: February 2018
DealerEProcess Chicago 2018
DealerEProcess Chicago 2018: When you grow, space becomes a premium! Excited for 2018 @DealerEProcess with Joe Gillespie, Jenna Anderson, and Eileen Murphy. Yago de Artaza Paramo [email protected]
Craigslist Charged 10x
Craigslist charged my card 10x. Thank you, Craigslist, 1,575 ads at $5 is supposed to be $7,875 and now I have a $78,750 charge on my card. Thank goodness our dealers pay us a lot of money for the posting software so we don’t mind dealing with these issues! Yago de Artaza Paramo [email protected]
Google Is Blocking YouTube on Amazon’s Echo Show and Fire TV
Google is blocking YouTube on Amazon’s Echo Show and Fire TV: Lack of commercial reciprocity makes digital networks act like wired networks and restrict access. You have (or strongly should!) already consider two different networks for your digital advertising: Google and Facebook. I’m risking to say with almost equal budgets. There is nothing wrong with that, other than higher management…
Cox Automotive Files Lawsuit Against CDK Global
Cox Automotive Files Lawsuit Against CDK Global: Taxing information (goods) flow never works. It didn’t work with tea and it will not work with dealer’s data. Yago de Artaza Paramo [email protected]
17 Years at PGI
Celebrating 17 years at PGI this week. Want to know how far back that is? Check out this memory from the past. Thank you to everyone that reached out to congratulate. Yago de Artaza Paramo [email protected]