Yago Paramo

Automotive Entrepreneur

Year: 2014

AWA Awards

Congratulations to 2014 Automotive Pinnacle Website Awards Winner Dealer e-Process and Dealerlab.com Dealer e-Process and Dealerlab.com has been recognized independently as a 2014 Automotive Website Awards recipient for the Pinnacle Platforms award in the Websites category. The well-known automotive website platform was well-deserving of the award, and PCG Consulting is thrilled to honor its hard work through 2013. The Pinnacle Platform Automotive Website Award in the Websites category sets apart platforms that make it easy to create and manage high-ranking dealership websites. Pinnacle Platform Award winners are recognized for providing websites that have numerous integrated tools, are easy to optimize, are easy to customize and that are adaptable to the latest digital marketing musts. Dealer e-Process has always been on the cutting-edge of website platform technologies and has been recognized by the AWAs since their launch. This year, Dealer e-Process was recognized for its dedicated customer service, its customized website solutions, its integrated digital marketing tools and its commitment to create original software. Automotive Website Awards Announced January 24th PCG Consulting celebrated the 2014 Automotive Website Awards Friday night at … Continue reading

Driving Sales Award

Dealer e-Process Presented with DrivingSales.com Top Rated Website Provider Dealer e-Process receives a “Top Rated” Award for Dealer Satisfaction in SEM – PPC and Websites Categories Downers Grove, Illinois – January 24, 2014 – Dealer e-Process is the recipient of “Top Rated” awards in the SEM – PPC and Websites categories in the fifth annual DrivingSales Dealer Satisfaction Awards. The awards were presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo. “It’s an honor to have received a DrivingSales Dealer Satisfaction award every year since its inception in the auto industry. I would really like to thank the team at Dealer e-Process for making this happen and keeping our focus where it needs to be – on great customer support and innovation for our dealers,” said Dave Page, Owner of Dealer e-Process. Dealer e-Process’ search campaigns are designed to reach buyers in all different phases of the car buying funnel; from the highest level, exploratory purchaser, to the customer who has chosen a specific vehicle and is ready to buy. … Continue reading

Dynamic Inventory PPC

Last month we introduced Dynamic PPC for New and Used inventory but what is most important, integrated with your DealerLab websites back end. Dynamic ads allow you to target any DMA because the ads are not based on key words so you don’t use any competitor names or brands, the ads are based on inventory specific searches in Google and a matching based on IP address. Today we show you a screen shoot of the system with the “per unit” activity report. A few of the key features of the system: 1) Monthly budget managed in Google’s back end like a PPC campaign. 2) Reporting available on your Google account and in your DealerLab website. 3) Total budget cap per vehicle available to avoid high profile cars burning the budget. 4) Separate campaigns and budget for new and used. 5) Customized target areas for new and used. 6) Ability not to push cars with no photos (Available late Q1 2014). We have been working hard on a system that creates unique Google ads for the specific used cars that you … Continue reading