If you have been in automotive for a while you may remember Marlboro Nissan (56k Facebook likes) as one of the first dealers that put “using Facebook for business” on the map. Besides a few superstars like these guys (they also happen to be our client) the rest of the automotive world has struggled to fetch more than a few…
Tag: Advertising
Instagram Hot Spots
Instagram recently added “hot spots” to their sponsored ads (two lower images) that provide interactive information about parts of the product. This month we added hot spots to our website platform (top image) as a free feature. The website must be on the 3.5 version (which is also a free upgrade ) and use our inventory system DEPi since the…
Measuring Automotive Attribution
Measuring automotive attribution: how do you assign attribution to this? Yago de Artaza Paramo [email protected]
Toyota PPC Budget Increase Yields Results
Toyota PPC budget increase yields results: when dealers ask about Google spend they don’t understand that there is a direct correlation between spend, traffic, and leads. These numbers are from a Toyota dealer. It went from $5000/month, to $8000/month, to this at $17,000/month in a quick 3 month growth. Notice that traffic grew almost at the same percentage as leads.…
Google rolling out “Chat With Your Customers”
Google continues to add new features and this week they announced they are rolling out the “chat with your customers”, a texting feature on Google My Business. Once activated, customers can message you right from the knowledge graph. There is a one time set up for this process. Sign into your Google My Business account, and look for the chat…