VDP versus SRP lead counts: Dealer eProcess now measures form leads that came from the SRP (search results page) versus the VDP (vehicle details page). I think that for the last 10 years (or as long as I can remember) we have focused mainly on VDPs design thinking that is where the customer makes the final decision (ZMOT). New data…
Category: Leads
Facebook and Google Automatic Form Filling
We just added Facebook and Google automatic form filling to the websites, which works for anyone logged into their Gmail or Facebook accounts. This is not a new technology, as you can see in the first image (Athlinks is a running race management app that I use), as it has been widely used by other systems. So far it is…
How Can Responsive Design Help Your Auto Dealer Website?
If your site has not gone responsive, you are missing out on a lot of benefits that can help your dealership gain more momentum and more potential customers. This is why you need to ask, How Can Responsive Design Help Your Auto Dealer Website? There are many benefits that come with a responsive site and switching over doesn’t take much…
How to Generate More VDP Views
If you are stuck on How to Generate More VDP Views, there are tons of things you can do to try and push it along. There are many different ways you can increase the views as most customers will go to the Vehicle Details Page to find a description of the vehicle. There are also many things you should not…
Website lead tracking
We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems. The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from. Phone systems integration: You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls). PPC mobile tracking update: We wrote a new new script that modifies an existing PPC tracking. Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites. This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end. … Continue reading →
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.