This is how campaigns burn budget without results: I googled “Dougs Cadillac” and a Ford dealer’s ad shows up? I’m in Everett right now, 30+ miles (60+ minutes) from this Ford dealer. This was not a geo issue with Google. The campaign parameters and key words are just wrong. The keywords don’t match the PPC result. Maybe this was…
Category: Google
HD Images on Google and VDP Complaints
HD images on Google, VDP complaints, and how that ends on my view of automotive online buying: Google just added ‘HD photos only’ search to the image search category, yet they continue to use “scare tactics” while claiming ridiculous speeds for load times needed for small businesses. (Please note that I say “small businesses” because Nike, Amazon, eBay, or Google…
Google Adds Video Previews to the SERP on Mobile Devices
Google adds video previews to the SERP on mobile devices. There are a few “rules” too many, if you ask me, that limits the reach of the change. The feature is browser controlled, so it can be disabled, meaning that so far this will work only in Chrome. A plus for Android devices but a choice for iPhones since Safari…
Google Is Blocking YouTube on Amazon’s Echo Show and Fire TV
Google is blocking YouTube on Amazon’s Echo Show and Fire TV: Lack of commercial reciprocity makes digital networks act like wired networks and restrict access. You have (or strongly should!) already consider two different networks for your digital advertising: Google and Facebook. I’m risking to say with almost equal budgets. There is nothing wrong with that, other than higher management…
Target & Rank for Two Keywords on a Single Page
Google’s Aaseesh Marina: ‘You Can Target & Rank for Two Keywords on a Single Page.’ The topic of optimizing for one keyword phrase over multiple is nothing new and it has serious implications on how many pages (content) you have to dissect and build for your site. The question asked in the Google forums was: “I want to target 2…
Facebook and Google Automatic Form Filling
We just added Facebook and Google automatic form filling to the websites, which works for anyone logged into their Gmail or Facebook accounts. This is not a new technology, as you can see in the first image (Athlinks is a running race management app that I use), as it has been widely used by other systems. So far it is…