This is how campaigns burn budget without results: I googled “Dougs Cadillac” and a Ford dealer’s ad shows up? I’m in Everett right now, 30+ miles (60+ minutes) from this Ford dealer. This was not a geo issue with Google. The campaign parameters and key words are just wrong. The keywords don’t match the PPC result. Maybe this was…
Month: April 2018
PPC Campaign Problems
PPC campaigns without constantly inspecting inventory levels are a big part of wasted budget. I searched “land cruiser” from Lake Stevens WA and Google showed “Rodland Toyota” paid ad as my key words and geo matched their campaign. Upon clicking on their ad I landed in a zero results SRP. Could be that the dealer recently sold the only Land…
Introducing DEPi
We are proud to be introducing DEPi, the NEW Dealer eProcess Inventory Management System with unlimited exports, bulk inventory updates, HD photos, vehicle hot spots, 360-interior, video walk-arounds, hyper-zoom, window sticker module, & unlimited EVERYTHING. Read the official release: http://www.dealereprocess.com/dealer-eprocess-announces-a-new-inventory-management-system/
AWA Website Pinnacle Award in 2018
So proud to receive the AWA Website Pinnacle Award in 2018. Every company in the room tonight has an amazing team and product, it is getting harder every year to stay at the top, and it is the work of many that makes this possible. 2018 started great and we have so much new technology and heart left to…
2018 Driving Sales Highest SEM Award
2018 Driving Sales Highest SEM Award. Keep them coming! So much owed on this one to Geoff Wilkins, Megan Glick, and Samantha Santimaw.
2018 AWA Best Digital Marketing Award CAROI
2018 AWA Best Digital Marketing Award: CAROI This one is a lot of work but worth it if you have a strong SEM / SEO budget.