Google continues to add new features and this week they announced they are rolling out the “chat with your customers”, a texting feature on Google My Business. Once activated, customers can message you right from the knowledge graph. There is a one time set up for this process. Sign into your Google My Business account, and look for the chat…
Category: Yago Paramo
3rd party sites acting as brokers?
Some of you may have missed a recent article on Automotive News just as I did: “California dealers file complain over online broker” but thanks to reading Dealer Refresh as my daily routine and to Chris Leslie from bringing that to the forums I was able to catch this. What is Carjojo.com? Carjojo advertises the vehicles without dealer’s consent and…
Benefits, Blog, Digital Marketing, Google, Marketing, mobile sites, News / Blog, Newsletter, Products, system updates, Yago Paramo
Google Mobile Algorithm Changes
The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic.
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Mega Menus Are Going Live
The new code for mega menus (graphical menus) is being implemented in all sites. We expect a full implementation within the next couple of months. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to…
Auto Dealer Marketing, automotive conference, dealer news, Digital Marketing, Newsletter, Yago Paramo
Digital Marketing Training for Dealers
Mark your calendars for these 2 special events on November 4-5-6. This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world. We are happy to invite all our dealers to this
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New Google AdWords integration
We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below! This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website. 1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown” 2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the … Continue reading →