Automotive Entrepreneur
Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over it’s entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google
The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.
Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you. The Study In 2013 Google ran […]
The post Study Finds Top Search Positions Raise Brand Awareness appeared first on Integrated PPC.
With the FIFA World Cup just starting a couple days ago, be prepared for World Cup mania to reach all ends of the world. As you read this your Facebook news feed is probably saturated with World Cup talk and your favorite sports bar is probably already packed with crazed soccer fanatics. Every 4 years […]
The post How World Cup Search Results Is Related To Your Car Dealership appeared first on Integrated PPC.
Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the […]
The post Why your dealership needs PPC and SEM with Call to Action appeared first on Integrated PPC.
We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems. The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from. Phone systems integration: You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls). PPC mobile tracking update: We wrote a new new script that modifies an existing PPC tracking. Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites. This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end. … Continue reading →
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
The post Website lead tracking appeared first on Integrated PPC.
When deciding to invest in PPC marketing, one of the first questions that needs to be answered is, “How much should I spend?” Since most car dealers know that they need to get involved in PPC since nearly 90 percent of people us the internet when shopping for cars. However, most people don’t have a clue when it comes to deciding how much of their marketing budget should be allocated to PPC advertising. Here are some things that you should consider when determining your PPC ad budget. Your advertising target radius First, determine what areas you want your ads to target. Are you going to be advertising your product locally? regionally? nationally? Or globally? The wider you cast your advertising net the more traffic you’ll be bringing in and the larger your budget to be. Having a $5,000 dollar monthly budget may be adequate for a business with a 20-mile target radius around their business, but that same amount would be spread quite thin on a state or national level. In fact, that amount probably wouldn’t last before your first … Continue reading →