Automotive Entrepreneur
The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end. In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal
The post New Phone Leads Tagging appeared first on Paramo Group.
We saw the potential of mega menus early in the year on sites like FireStone. The challenge was to replicate the code from a very expensive commercial site (that site services hundreds of Firestone retailers) into the systems that serve our individual dealers. This is our first field test at BMW of Shereville. Mouse over the menu and see how the information is displayed in a much better visual way than just drop down text. I specially like the service and parts coupons so the customer can see the specials without having to click in the specials page. From a content point of view, something that I’m heavily involved, look at the blog section where the articles are presented by location. This project should be finalized with in the next 30-60 days and we will implement on all websites.
This is a great article on Google’s direction on mobile. They will force websites one way or another to become mobile compatible and offer an all around cross device compatible experience. While most dealers already have the mobile issue resolved, I think is a great read on how the future looks ahead of us.
This year’s Industry Summit offers four educational tracks led by the leading trainers, executives and thought leaders in each segment! There is no better opportunity for dealers and senior managers to meet – and no better place than the beautiful and luxurious Paris Las Vegas! Your Industry Summit pass gains access to every session and networking event for all three days! September 8-10 Las Vegas
Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA. Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here. “As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th. As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.” Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each. Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440
One of the problems with Craigslist working from a feed and having to pay $5 a vehicle is that is made in unaffordable for new cars to post the entire inventory.
To solve that problem we just developed a selection tool, free of charge included with you…