What do you think about this KIA dealer campaign? To be fair, my location was Everett, which still 40 miles from the dealer. If you don’t understand your SEM reports and all you ask is for numbers this can happen to you. We sometimes do targeted campaigns with unique offers aiming outside DMA customers, but Jerry Smith Kia in Burlington…
Category: Google
Google rolling out “Chat With Your Customers”
Google continues to add new features and this week they announced they are rolling out the “chat with your customers”, a texting feature on Google My Business. Once activated, customers can message you right from the knowledge graph. There is a one time set up for this process. Sign into your Google My Business account, and look for the chat…
Google Posts
Google just rolled out something new, called . It is basically like a little image/card with the ability to have a link on someone’s Google My Business Page. (See the example below, circled in green) Cool Things: · It’s FREE! (to Google). You have to maintain/manage/create the graphics/offer/landing pages (or we can do it with your PPC)…
New Google my business based ads (mobile view).
New Google my business based ads (mobile view). They give you the ability to add them with a date frame (week end offer for example) and link them to a specific URL (specific landing page). This is, by far, your biggest website entry point which means this is a high visibility place. Make the ads and the landing page count.…
advertising, Auto Dealer Marketing, automotive sem, automotive seo, Google, integrated ppc, PPC, sem, seo
Ram PPC Campaign, nailed it!
This campaign resulted on a killer weekend for our Ram client. Don’t mind showing the client because this was done a month ago, we killed it, and we are already 5 plans ahead of this. There were plenty of dealers doing PPC campaigns that week end but 2 of them had no monetary value proposition; their proposition was “Don’t waste…
MOZ 2017: SEM SEO and Alexa
Samantha and Oksana are finishing up at MOZ and they are already sending science fiction advances to us. “Something interesting that we learned at MOZ is that with voice and chat bots (Alexa and Google Home) you have to rank #1 to get answers, whether that’s through SEO or PPC! If someone asks their chat bot “hey google, where can…