“72% of customer search your site for answers before they contact support.” I believe that, unfortunately, customers don’t see automotive dealers as “support providers” for the most part and that we don’t get as many questions as we should. Answers on your website promote interaction, increase trust, it brings overall business transparency. A well done list of answers also brings…
Author: Yago Paramo
Target & Rank for Two Keywords on a Single Page
Google’s Aaseesh Marina: ‘You Can Target & Rank for Two Keywords on a Single Page.’ The topic of optimizing for one keyword phrase over multiple is nothing new and it has serious implications on how many pages (content) you have to dissect and build for your site. The question asked in the Google forums was: “I want to target 2…
Facebook and Google Automatic Form Filling
We just added Facebook and Google automatic form filling to the websites, which works for anyone logged into their Gmail or Facebook accounts. This is not a new technology, as you can see in the first image (Athlinks is a running race management app that I use), as it has been widely used by other systems. So far it is…
Who Do You Hire for Social?
“That’s crazy some of my posts get up to more than 40k views a day just wondering how that happens if you only have 6k friends?” Meanwhile I get a miserable few hundred views on my posts after reading and thinking about a topic for hours. It’s ok, I’m not salty, I know I cannot compete. I must improve my…
Local Mobile Searches
Yelp indexes very well specially on mobile searches. However, many mobile users are using social media apps that can bring recommendations based on geo locations, such as services like Facebook Local. Will this new offering for local mobile searches (in a sense a network consolidation) affect relying on location indexing dependent services (like Yelp)? Will they go out of fashion? Yago de…
Google AMP Project Changes
How many times in 2017 did Google push to use the YouTube director app? Be careful falling too far for Google’s AMP project. In terms of changes, direct traffic, business name searches, geo + product location, etc. will not be affected. Only a small fraction of long tail searches may be affected. If you don’t even do custom content this…