Were you at #AAAS2017? Thank you Brian for a great conference. A few things that I’m learning about this conference: Only top dealers are here, and by top I mean in knowledge. Perhaps there is not a lot of actionable data on changes to promote sales tomorrow, but there is a lot of information on how to look at the…
Author: Yago Paramo
Measuring Automotive Attribution
Measuring automotive attribution: how do you assign attribution to this? Yago de Artaza Paramo [email protected]
Toyota PPC Budget Increase Yields Results
Toyota PPC budget increase yields results: when dealers ask about Google spend they don’t understand that there is a direct correlation between spend, traffic, and leads. These numbers are from a Toyota dealer. It went from $5000/month, to $8000/month, to this at $17,000/month in a quick 3 month growth. Notice that traffic grew almost at the same percentage as leads.…
DealerEProcess Chicago 2018
DealerEProcess Chicago 2018: When you grow, space becomes a premium! Excited for 2018 @DealerEProcess with Joe Gillespie, Jenna Anderson, and Eileen Murphy. Yago de Artaza Paramo [email protected]
Craigslist Charged 10x
Craigslist charged my card 10x. Thank you, Craigslist, 1,575 ads at $5 is supposed to be $7,875 and now I have a $78,750 charge on my card. Thank goodness our dealers pay us a lot of money for the posting software so we don’t mind dealing with these issues! Yago de Artaza Paramo [email protected]
Google Is Blocking YouTube on Amazon’s Echo Show and Fire TV
Google is blocking YouTube on Amazon’s Echo Show and Fire TV: Lack of commercial reciprocity makes digital networks act like wired networks and restrict access. You have (or strongly should!) already consider two different networks for your digital advertising: Google and Facebook. I’m risking to say with almost equal budgets. There is nothing wrong with that, other than higher management…