Craigslist just changed their URL structure to include Make Model and trim in some cases. Small change but perhaps an attempt to have a better SEO structure? You can now also send larger photos and the customer can expand. The small photo is at 640X480 (standard automotive feed) and the new larger photo allowed 1200X900
Author: Yago Paramo
advertising, Auto Dealer Marketing, automotive sem, automotive seo, Google, integrated ppc, PPC, sem, seo
Ram PPC Campaign, nailed it!
This campaign resulted on a killer weekend for our Ram client. Don’t mind showing the client because this was done a month ago, we killed it, and we are already 5 plans ahead of this. There were plenty of dealers doing PPC campaigns that week end but 2 of them had no monetary value proposition; their proposition was “Don’t waste…
MOZ 2017: SEM SEO and Alexa
Samantha and Oksana are finishing up at MOZ and they are already sending science fiction advances to us. “Something interesting that we learned at MOZ is that with voice and chat bots (Alexa and Google Home) you have to rank #1 to get answers, whether that’s through SEO or PPC! If someone asks their chat bot “hey google, where can…
Google+, overlooked opportunity?
This is an “old” article about Google + (January 2017) that was published in Mashable. Notice that the “landscape photo community” has over 1M followers? As we are always quick to dismiss opportunities someone here made something out of G+. Maybe Hunter Swift should look into bringing some of those Instagram shots here? What other opportunities are you perhaps overlooking…
Machine learning at its best!
Machine learning at its best. Last month at Microsoft Bing’s partner summit we were able to see 3 chat windows with 3 speakers in different languages being translated in real time. The advantages of breaking down language barriers for group collaboration are enormous .
“For every action there is an equal and opposite reaction, plus a social media overreaction”
Something that sounds so negative is actually one of the best Social Media marketing advices for the auto industry. The most expensive part of the SM campaign is the ad, the graphics, the campaigns can actually be done once and reused (settings wise) with minor modding from one to the next. The inexpensive campaign uses the same ad for the…