Will this affect the future of attribution? Attribution tools rely on more than straight customer input; there is an entire ecosystem of IP tracking systems, algorithms, etc put to work to anonymously identify the customer or at least to classify the customer so we can properly assign a targeted campaign. But attribution assignment relies somewhat on its ability to record.…
Year: 2017
Automotive Delivery Procedures
The automotive industry is desperately looking to bring transactions away from physical location to online. There will be mandatory OEM programs starting 2018 and you will have to adapt your F&I and delivery procedures. The effort is leaning on the software that handles the transaction but we are not working on two major aspects: The operational needs of the offsite…
Cars on Amazon
Limited edition VW for sale on Amazon Italy during Thanksgiving weekend. If the fact that the automotive industry is rapidly slowing down, that 2018 projections are low, and that the main 3rd party sites talk is attribution (wait for the attribution assignment battle to start), are not enough reasons to think that you should look at your digital strategy, then…
Who Sold it
Leaving #aaas2017 with a great present, a signed copy of Brian Pasch’s new book “Who sold it”. I can’t recommend it yet because I haven’t read it but I’m not finding many other Automotive attribution guides in the market. As you can see in my Goodreads profile I’ve read so far 40 books 📚 this year out of a 45…
The assault on the Automotive’s industry ability to balance the outcome of an already abrasive system continues to deepen
TO: Prime Response Dealers FROM: Prime Response Product Team DATE: November 8th, 2017 SUBJECT: Yelp To our valued dealerships, Today we received a notification from Yelp stating that reputation management systems are, “putting our clients’ online reputation at risk by soliciting reviews on their behalf”. Yelp views this solicitation for reviews as an “illicit tactic” and states that it violates…
Facebook extends messenger capabilities to business websites
In short, there is a way to replace your current chat/text system and implement messenger (FBM). Not everyone has Facebook and not everyone that has Facebook has or uses messenger (it is a separate download for mobile devices) but the advantages of using FBM could be enormous. For one you will have some knowledge of who is that you are…