This is a great article on Google’s direction on mobile. They will force websites one way or another to become mobile compatible and offer an all around cross device compatible experience. While most dealers already have the mobile issue resolved, I think is a great read on how the future looks ahead of us.
Year: 2014
Dealer Inventory Schema Code
With Schema Codes Dealer Lab websites tell Google what the website data and content really means. Enhanced Google Search Results Dealer Lab passes a lot refined data to Google. Anything from the dealer’s hours of operations, to their address, to model and trim names. For example in the image above you can see that the inventory’s “Price Range” is shown.…
Industry Summit Las Vegas
This year’s Industry Summit offers four educational tracks led by the leading trainers, executives and thought leaders in each segment! There is no better opportunity for dealers and senior managers to meet – and no better place than the beautiful and luxurious Paris Las Vegas! Your Industry Summit pass gains access to every session and networking event for all three days! September 8-10 Las Vegas
Internet Battle Plan Seattle
Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA. Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here. “As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th. As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.” Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each. Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440
CRAIGSLIST-Free new car tool
One of the problems with Craigslist working from a feed and having to pay $5 a vehicle is that is made in unaffordable for new cars to post the entire inventory.
To solve that problem we just developed a selection tool, free of charge included with you…
Mobile Menu Updated
We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda). The menu gives customers access to every page in the website and not just to some pages like most mobile pages do. While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.