We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle. So based on that we built a tool that allows dealers to input: Loan rate as a percentage Down-payment as a percentage Length of the loan DOC fee The system allows to input separate rates for new, used, and CPO. As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads. The system ads the disclaimer to all the vehicles which is also modifiable by the dealer. With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment). In order to use this tool you must use … Continue reading →
Year: 2014
Dealer Lab – AMMP New Features
Website feature: Inventory rules In the auto special rules, you can now choose a range for their days in stock. You would simply use the “between” for that option (see attached image) Website features: Deeper analytics integration You can now
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Digital Marketing Training for Dealers
Mark your calendars for these 2 special events on November 4-5-6. This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world. We are happy to invite all our dealers to this
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CHAT-Icons Updated
Small change, just added “24/7″ to the chat icon. But small changes fine tune the e-commerce experience.
TEXT – textstr System Update
This is a product that we have integrated with our websites (but not our product). We feel is good that we keep you update with the components that you use integrated with our systems. We’re pleased to announce 2 new versions of our web enabled text frame. We’ll be split testing these variations for 1 month and report back accordingly. Lastly, we’re revolutionizing email see below: Addressed usability issue Frame updates Notification System Email enabled texting Read more on our big feature at www.textstr.com/features.
Google Says Good-Bye To Google Authorship
Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over it’s entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google
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