We have added new vehicle mobile menus that now list models the same way as on desktop, making it easier for customers to navigate to the vehicle they are looking for (see screenshots below). With the initial mega menus release we looked for a design that was compact as well as that it showed all the options in…
Tag: vehicle details page
VDP Versus SRP Lead Counts
VDP versus SRP lead counts: Dealer eProcess now measures form leads that came from the SRP (search results page) versus the VDP (vehicle details page). I think that for the last 10 years (or as long as I can remember) we have focused mainly on VDPs design thinking that is where the customer makes the final decision (ZMOT). New data…
Effective Use of VDP Pages for Automotive Websites
There are many tips you can follow to help with Effective Use of VDP Pages for Automotive Websites. VDP is always important, as these pages help you generate leads to your site. Without them, you will not see the results you are hoping to find. Using VDP Pages for Automotive Websites The more your car shoppers can engage with your…
Auto Dealer Marketing, Dealer Lab, inventory, Inventory Management, pgi website, Products, video inventory
What Makes a Great Vehicle Details Page
The backbone of any automotive dealer website is the vehicle inventory. Acheter Adidas Yeezy Boost 550 Your customers want information quickly and easily, often making many of their decisions before they ever set foot in the dealership, and the key to retaining your leads is offering the information they’re seeking. Along this vein, a key feature of What Makes a…